Sponsorship & Advertising

Sponsorship is widely recognised as a unique but very effective and prestigious method of promoting a product or service. Media coverage combined with on-course branding, PR and extensive advertising and promotional opportunities come together to provide an innovative while exciting way to promote your company or brand.

Long proven as an effective and enjoyable method of promotion, Sponsorship will highlight your day and put an edge on your event. Indeed, horse racing is one of the few sports that appeal to both men and women young and old. After football horse racing is the highest viewed sport and the only one to have its own dedicated newspaper, The Racing Post. Through this means, satellite tv, terrestrial tv and not forgetting the attending crowd, you will be exposing your product to in excess of 3.2 million people.

Sponsorship is also becoming increasingly popular as an exciting added dimension to a birthday, anniversary or general celebration.

There’s nothing more thrilling than seeing your name in print in the morning paper and presenting the prize and enjoying a glass of bubbly with the winning owner of your very own race! And we’d put odds on that it’s cheaper than you would expect!

As Scotland’s Premier Racecourse, we have a wide range of Sponsorship opportunities available to suit all budgets and marketing/publicity requirements.

• Naming rights of race meeting e.g. “The My Company Raceday”
• Your Raceday meeting advertised in all promotional literature and media coverage e.g. corporate brochure, web site, direct mail & email campaigns, radio and press advertising
• Advance publicity on the sponsorship in press and radio carried out by racecourse PR Consultant
• Naming rights for 4 of the day’s races
• Four full page adverts in the day’s racecard
• Front page branding of the day’s racecard
• Branding on race day tickets
• Complete on-course branding opportunities including winning post, homestraight, winners enclosure and spectator areas
• Branding on big screen and on-course televisions
• Product placement opportunities
• Presentation for the best turned out horse for each race
• Presentation to the winning owners for each race

• Complimentary drinks with the winning owners of each race in our Champagne Bar
• Live TV coverage of all races on Racing UK
• Opportunities for sponsor interviews on Racing UK
• TV coverage on Turf TV shown in over 9000 bookmaker shops throughout the country with an audience in excess of 1.2 million
• PA Announcements before and after each race
• On the day press coverage
• 200 complimentary club badges for issue to key clients/suppliers/colleagues etc to be redeemed at a variety of racemeetings of your choice (excluding feature racedays) these cannot be used in conjunction with hospitality
• The display of one 32′ x 4′ on-course advertising board for a duration of 12 months situated in the middle of the course