Sponsorship & Advertising

Sponsorship is widely recognised as a unique but very effective and prestigious method of promoting a product or service. Media coverage combined with on-course branding, PR and extensive advertising and promotional opportunities come together to provide an innovative while exciting way to promote your company or brand.

Long proven as an effective and enjoyable method of promotion, Sponsorship will highlight your day and put an edge on your event. Indeed, horse racing is one of the few sports that appeal to both men and women young and old. After football horse racing is the highest viewed sport and the only one to have its own dedicated newspaper, The Racing Post. Through this means, satellite tv, terrestrial tv and not forgetting the attending crowd, you will be exposing your product to in excess of 3.2 million people.

Sponsorship is also becoming increasingly popular as an exciting added dimension to a birthday, anniversary or general celebration.

There’s nothing more thrilling than seeing your name in print in the morning paper and presenting the prize and enjoying a glass of bubbly with the winning owner of your very own race! And we’d put odds on that it’s cheaper than you would expect!

As Scotland’s Premier Racecourse, we have a wide range of Sponsorship opportunities available to suit all budgets and marketing/publicity requirements.

• Naming rights to the Raceday, e.g. “The My Company Raceday”
• Full PR plan to promote the sponsorship carried out by Racecourse Marketing team
• Digital Marketing and Social Media Campaign designed to promote the sponsorship. The Racecourse currently communicates via various digital platforms including to circa 50,000 Facebook followers, 23,000 X followers, 10,000 Instagram followers as well as our 60,000 strong database
• “The My Company Raceday” included in all media coverage and promotional literature, e.g. radio advertising, website, direct mail, and email campaigns and corporate brochures
• Naming rights to three of the day’s races
• Live coverage of all races on Racing TV
• Branding on the big screens and on-course television
• Branding on the front and back cover of the day’s racecard
• Three full page adverts in the day’s racecard
• Full branding opportunities on the day, including the home straight, Parade Ring, Podium, internal and external facilities

• • PA announcements before during and after each race
  • Opportunity to take guests into the exclusive Parade Ring, along with the Owners, Trainers and Jockeys, to select the Best Turned out Horse in each race
  • Opportunity to make the formal presentation to the winning Owner of each race
  • A framed photograph of each presentation
  • Opportunity to join the winning connections of your races for a celebratory glass of fizz to watch a replay of the race
  • 50 complimentary badges for the fixture which can be used for customers, colleagues or family members etc.
  • Opportunity to display a 32’ x 4’ annual advertising board on the home straight for a period of 12 months. This will be potentially visible to all in attendance at all 29 fixtures throughout the period, plus all television coverage on ITV and Racing UK throughout the year