The Racecourse Association (RCA) has today revealed the
shortlist for the RCA Showcase Awards 2012, with Ayr Racecourse
nominated in the Food and Beverage and Owners' Experience
categories for their 'introducing an extensive choice of menu
throughout hospitality facilitates' and 'improving the
complimentary lunches and Owners' Liaison' initiatives.
The Awards, run in conjunction with Racing for Change, celebrate
excellence and innovation at racecourses across Britain, with
entrants looking to rest the overall crown from 2011 Showcase
Champion, Doncaster Racecourse.
Ahead of the Showcase Seminar and Awards, which will be held at
York Racecourse on Thursday 22 November, entries in each of the
seven categories have been whittled down by an independent
panel of judges .
Ayr Racecourse Sales and Marketing Manager Lindsey Smith
commented :" The RCA Showcase Awards are the Oscars of the racing
industry and we are excited to have been shortlisted in two
"We are proud of our commitment to owners and trainers in
providing them with the best possible racecourse experience. We
also take pride in our Hospitality packages and to have been
recognised in both these fields is a major boost to the team at
RCA Chairman Ian Barlow commented, 'Once again the independent
judging panel has had the difficult task of whittling down a record
number of entries to produce a shortlist from which I can see a
number of fantastic initiatives. I very much look forward to
the evening at York Racecourse and learning more about the
innovation that racecourses have been exhibiting'.
The Awards follow on from a daytime programme of seminars and
idea sharing where racecourses will be looking to share best
practice and good ideas in improving the raceday experience.
Guest speakers on the day include Jamie Aitchison of Channel 4 and
Michael Caufield of Sporting Edge.
One winning initiative from each category will be announced on
the night at the Showcase Awards, with the Showcase Champion 2012
(awarded for overall achievement across various categories)
announced at the end of the evening.
In addition, the RCA has been running a competition in
conjunction with the Racing Post on Facebook and Twitter asking
their readers and followers to suggest initiatives to improve the