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Ayr Racecourse has been awarded five stars from VisitScotland for raceday experience, the most prestigious accolade given by the tourist board, as part of the Racecourse Association’s (RCA) Quality Assured Racecourse Scheme (QARS).
The Racecourse Association’s (RCA) Quality Assured Racecourse Scheme (QARS) in 2019 once again saw all British Racecourses rated as ‘good’ or better, excelling as destinations to enjoy a day of fantastic sporting action and a day out. It was a particularly good year for Scottish Racecourses, with all five courses impressing in their assessments and rated as either four or five stars.
Each Scottish racecourse is visited by a trained assessor from VisitScotland whose job is to objectively assesses the raceday experience. This assessment includes all customer touchpoints from the raceday and also comprises pre and post event information.
Ayr, Hamilton Park and Musselburgh all retained their five-star ratings, confirming the long-standing offering of excellence to racegoers and recognising their continued investment into the raceday experience. Perth retained their four-star rating and Kelso improved from a three-star to a four-star attraction for the first time, meaning that all racecourses in Scotland are now considered excellent or exceptional venues by VisitScotland.
Paul Swain, the RCA’s Brand & Experience Manager, commented“The RCA’s Quality Assured Racecourse Scheme provides all racecourses with a recognised kitemark of quality from renowned experts Live Tourism and VisitScotland. The assessments are incredibly thorough and provide detailed feedback on every element of the customer experience. Combined with racegoer feedback, such evidence is invaluable as we strive to ensure racing remains a world class day out.
“I’m thrilled to see so many racecourses receive the recognition they deserve and the RCA looks forward to working alongside all racecourses to continue to enhance the raceday experience.”
David Brown, Managing Director, Ayr Racecourse, said : “We are thrilled to have retained our Five Star Visitor Attraction status from VisitScotland once again. We first received this accolade in 2015 and it means a great deal to myself and the team at Ayr Racecourse to be recognised in this way in recognition of the quality of the visitor experience we are providing.
“We strive tirelessly to provide visitors with a quality day out be it a day at the races or a special function. People thinking of coming to Ayr Racecourse for the first time can do so in the knowledge that we consistently meet the high standards required to be awarded Five Star Visitor Attraction status.”
Riddell Graham, Director of Industry and Destination Development at VisitScotland, said “It is a testament to the dedication of the racecourse staff that they continue to strive for excellence in delivering a high-quality experience for all visitors. These racecourses continue to retain or improve on their star-rating awards in the VisitScotland Quality Assurance scheme for Visitor Attractions.
“The impact of tourism goes far beyond the holiday experience, it is vital to the Scottish economy, and so ensuring that experience meets and exceeds visitor expectations is crucial in making Scotland a world class destination.”
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