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Ayr Racecourse is an ROA Gold Standard Award winner for the third year running.
The ROA Gold Standard Award for racecourses was established in 2006 to recognise excellence in the owners’ raceday experience, and it has been assisting in driving up standards at racecourses across the country ever since.
In order for the Gold Standard to remain a positive force for change it has had to evolve, and so from the beginning of 2015 the number of Gold Standard Awards given annually has been capped at 12 tracks. These have been divided into Large and Small/Medium size racecourses, with 6 in each category been awarded the accolade.
Ayr Racecourse was awarded the 2015 Gold Standard in the Large Racecourse category along with Ascot, Chester, Haydock Park, Newmarket and York Racecourse and in 2016 it was awarded the accolade for the second year running. For the third year running in 2017 Ayr Racecourse was again awarded the accolade.
Ayr Racecourse is a Finalist in 2016 Thistle Awards
We are delighted to announce that Ayr Racecourse is a Visit Scotland Thistle Awards Finalist for 'Best Sporting Event Award' for the 2016 Coral Scottish Grand National. The Awards Ceremony takes place on Thursday 24th November 2016.
Ayr Racecourse has won a coveted first prize at the prestigious National Racecourse Catering Awards.
The course won the Best Casual Dining Experience section and a team from the track attended the ceremony Royal Windsor Racecourse last week.
Chef de Cuisine Paul Cuthbert and Chef Sam Shields accepted the award on behalf of the Racecourse and the accolade reflected the high quality of food and service provided throughout the restaurants on the course.
These awards are highly regarded throughout racing and nearly all the major racecourses in the UK entered.
Ayr Racecourse Managing Director David Brown said : “We were honoured to win an NRCA ward alongside courses like Ascot and Aintree. It shows the regard in which our hospitality at Ayr is held it is something we are very proud of.
“It is the first time we have entered these awards and to come first is very special.”
Ayr on Shortlist for Racecourse Association Award.
Ayr Racecourse has been announced as a finalist in the Digital and Social Media Category at the 2015 Racecourse Association Showcase Awards.
The Awards, celebrating excellence and innovation on Britain’s racecourses which takes place at Ascot Racecourse on Thursday November 12.
The Ayr entry centred around the digital marketing strategy for the William Hill Ayr Gold Cup Festival 2015.
To deliver the objectives a mixture of commercial and socially driven posting and marketing styles, which included media such as daily videos of Clerk of the Course Emma Marley giving live ground and going updates each morning in the lead up to the event, were used.
For the first time ever at this meeting the Club stand sold out and the crowd of more than 13,000 was the second highest on record.
Ayr Racecourse Managing Director David Brown said : “The Showcase Awards are held in very high regard within the racing industry and we are naturally delighted to be shortlisted in the Digital and Social Media category".
VisitScotland awards Ayr Racecourse its top rating.
Ayr Racecourse - Scotland’s premier racecourse and only Grade One track, and the home of the most prestigious races in the country - has scooped VisitScotland’s top Quality Assurance accolade.
The national tourism organisation has presented the Racecourse, which last year welcomed more than 100,000 visitors to racing fixtures and hospitality events, with a Five Star Visitor Attraction Award in recognition of its outstanding standards.
The Racecourse won the coveted top grading – which ensures visitors that all areas of an attraction are of an exceptional level of quality and service - following an incognito visit by one of VisitScotland’s Quality and Tourism Advisors to experience and assess aspects ranging from the standards of its visitor information, signage and car parking, exterior and interior presentation and cleanliness, to the hospitality and friendliness of staff, and quality of the catering. The scores each achieved in the visit report secured the attraction an ‘exceptional category’ grading.
The Racecourse, which has been at its current site since 1907, not only hosts Scotland’s two biggest race Festivals but also all of Scotland’s top races, both in jumps and flat. The biggest jumps season event is the Coral Scottish Grand National, which boasts £210,000 in prize-money and is one of the UK’s top-five races in terms of betting turnover.
The highlight of the flat season is the William Hill Ayr Gold Cup - Scotland’s most famous flat race - which every September attracts the very best sprint handicappers in the UK and Ireland.
A total of 30 fixtures are being staged this year at Ayr Racecourse, with the next taking place on October 26, when some of the country’s top national hunt stars will gather for the first day of the new jumps season.
In addition to having built up an extremely well-deserved reputation for the excellence of its racing, the Racecourse is renowned for providing some of the finest hospitality at any sporting venue in the UK.
Its facilities include two fine dining restaurants, The Roman Warrior and The Chancellor, plus private boxes - all of which are situated within The Princess Royal Stand and offer superb views over the course. In addition, The Rothesay Stand, situated yards from the winning post and adjacent to the parade ring, has a variety of hospitality suites and roomsoffering great course-views. Fixed Marquee facilities are also available at the Racecourse as alternative venues for events and functions.
David Brown, Managing Director of Ayr Racecourse, said:
“We are absolutely delighted to have been awarded VisitScotland’s Five Star Visitor Attraction rating in recognition of the quality of the visitor experience we are providing. This is an accolade which we’ve been hoping to win for some time and it’s a real testimony to the commitment and hard work of all of our staff to not only deliver, but consistently maintain, the very highest standards in everything they do across all that we offer.
“The Racecourse is already a favourite with so many people for a fantastic, fun and memorable day out at the races or for a special function. Now that we have this award, demonstrating the ‘exceptional quality’ of the visitor experience here and raising our profile as an absolutely first-class venue, we’ll hopefully encourage even more to come here and also attract an increased number of prestigious hospitality events.”
Annique Armstrong, VisitScotland Regional Director, said:
“My congratulations go to David and the whole team at Ayr Racecourse on this fantastic and very well-deserved achievement. It’s great news, not only for the attraction but also for Ayrshire & Arran. Having another Five Star Visitor Attraction further strengthens the region’s tourism offering and increases its marketability as an outstanding destination which offers a huge and diverse range of superb things to see and do.
“Our Quality Assurance scheme is not just about driving standards, it’s about helping businesses to reach their full potential so that they can reap the benefits; a top quality grading is an effective marketing tool which helps them attract more business and secure their success. That in turn delivers great results for tourism and the region’s economy.”
Developed and improved over the past 25 years, VisitScotland’s Quality Assurance (QA) schemes are tourism industry world-leaders and provide a trusted, independent and impartial source of information for visitors. The QA schemes – which enable businesses to not just meet visitor expectations but exceed them - are delivered by a dedicated team of experts who offer valuable business advice and support.
There are currently 187 Five Star Visitor Attractions across Scotland. With Ayr Racecourse’s new award, Ayrshire & Arran now has seven – the most recent to win the accolade was A D Rattray’s Whisky Experience & Whisky Shop in Kirkoswald and the others which have received a Five Star grading in the Visitor Attraction QA scheme are Dumfries House near Cumnock, The Cook School Scotland at Kilmarnock, Robert Burns Birthplace Museum in Ayr, Pebbles Spa & Leisure at Lendalfoot and Hunterston B Power Station at West Kilbride.