Ayr Racecourse won a prestigious Showcase Award in the
Owners Experience category at the annual Racecourse Association
Showcase Awards, which took place at York Racecourse last
Newly introduced for 2012, the Owners Experience Award was won by
the Ayrshire course, with the independent judging panel commending
the team for their implementation of high quality Owners'
hospitality and welcoming approach.
The Racecourse developed new strategies to make sure that all
Owners attending a raceday felt special through improvement of
their complimentary food offering and the warm welcome they receive
upon arrival at the course.
This approach saw a number of high profile owners praise the
course's facilities and an average rate of 75% of owners with
runners attending on the day.
RCA Chairman Ian Barlow commented: "I am absolutely delighted to
see the breadth and depth of excellence and innovation on British
racecourses, as highlighted by all of tonight's winners and all
"Owners are the biggest financial contributors to the
sport. Ensuring they have a fantastic time at the racecourse
is one of the best ways of rewarding them. I am delighted to
see Ayr excel in this critical area. Congratulations to the
team at Ayr on such a fantastic job."
Ayr Racecourse Chairman Alan Macdonald commented : "We are
naturally delighted to win such a prestigious award and are also
very proud to do so. We realise how important owners are and to
know our efforts are appreciated by our peers is encouraging.
"We look forward to 2013 and to welcoming owners old and new to
our track alongside racegoers as we continue to strive to ensure
the racing experience at Ayr is among the best in the country."
Ayr Racecourse was also a finalist in the Food and Beverage
The Showcase Awards Dinner followed on from a daytime programme
of seminars and idea sharing where racecourses were able to share
best practice and good ideas in improving the raceday
experience. Guest speakers included Jamie Aitchison of
Channel 4 and Michael Caulfield of Sporting Edge.
Ayr was represented at the Awards ceremony by Sales and
Marketing Manager Lindsey Smith and Head of PR Iain Ferguson.