Your Perfect Marketing Platform

Race Sponsorship offers the perfect marketing platform, whether that be to promote your business to the masses, highlight a special business milestone or product, or even to mark that special family celebration.

Sponsorship is widely recognised as a unique but very effective and prestigious method of promoting a product or service. Media coverage combined with on-course branding, PR and extensive advertising and promotional opportunities come together to provide an innovative while exciting way to promote your company or brand.

Sponsorship is also becoming increasingly popular as an exciting added dimension to a birthday, anniversary or general celebration.

 

There's nothing more thrilling than seeing your name in print in the morning paper and presenting the prize and enjoying a glass of bubbly with the winning owner of your very own race! And we'd put odds on that it's cheaper than you would expect!

As Scotland's Premier Racecourse, we have a wide range of Sponsorship opportunities available to suit all budgets and marketing/publicity requirements.

For further details of all our Sponsorship opportunities call 01292 264179 or
The BENEFITS TO RACE SPONSORSHIP

Long proven as an effective and enjoyable method of promotion Sponsorship will highlight your day and put an edge on your event. Indeed, horse racing is one of the few sports that appeal to both men and women young and old.

After football horse racing is the highest viewed sport and the only one to have its own dedicated newspaper, The Racing Post. Through this means, satellite television and terrestrial television and not forgetting the attending crowd you will be exposing your product to in excess of 3.2 million people.

Sponsorship can be taken in three ways:

  • Individual Race
  • Principal
  • Full Day

Whatever your decision, our sales team will work closely with you to ensure you gain maximum exposure and achieve the desired result.

 

 

 

For further details of our sponsorship opportunities call 01292 264179 or get in touch

INDIVIDUAL RACE BENEFITS

Sponsoring an Individual Race will get you...

  • Advance publicity on the sponsorship in press and radio carried out by racecourse PR Consultant
  • Naming rights of your sponsored race e.g. "The my company Handicap Stakes"
  • Full page advert in the day's racecard
  • On-course branding opportunities including homestraight, winners enclosure and spectator areas
  • Branding on big screen and on-course televisions
  • Product placement opportunities
  • Presentation for the best turned out horse for your race
  • Presentation to the winning owner in your race
  • Complimentary drinks with the winning owner of your race in our Champagne Bar
  • Live TV coverage of all races on Racing UK
  • Opportunities for sponsor interviews on Racing UK
  • TV coverage on Turf TV shown in over 9000 bookmaker shops throughout the country with an audience of over 1.2 million
  • PA Announcements before and after each race
  • On the day press coverage

For further details of our sponsorship opportunities call 01292 264179 or get in touch

PRINCIPAL RACE BENEFITS

As a Principal Race Sponsor you receive

  • Naming rights of race meeting e.g. "The My Company Raceday"
  • Your Raceday meeting advertised in all promotional literature and media coverage e.g. corporate brochure, web site, direct mail & email campaigns, radio and press advertising
  • Advance publicity on the sponsorship in press and radio carried out by racecourse PR Consultant
  • Naming rights for 4 of the day's races
  • Four full page adverts in the day's racecard
  • Front page branding of the day's racecard
  • Branding on race day tickets
  • Complete on-course branding opportunities including winning post, homestraight, winners enclosure and spectator areas
  • Branding on big screen and on-course televisions
  • Product placement opportunities
  • Presentation for the best turned out horse for each race
  • Presentation to the winning owners for each race
  • Complimentary drinks with the winning owners of each race in our Champagne Bar
  • Live TV coverage of all races on Racing UK
  • Opportunities for sponsor interviews on Racing UK
  • TV coverage on Turf TV shown in over 9000 bookmaker shops throughout the country with an audience in excess of 1.2 million
  • PA Announcements before and after each race
  • On the day press coverage 
  • 200 complimentary club badges for issue to key clients/suppliers/colleagues etc to be redeemed at a variety of racemeetings of your choice (excluding feature racedays) these cannot be used in conjunction with hospitality
  • The display of one 32' x 4' on-course advertising board for a duration of 12 months situated in the middle of the course

For further details of our sponsorship opportunities call 01292 264179 or get in touch

FULL DAY BENEFITS

Sponsoring a Full Day's Racing will get you...

  • Naming rights of racemeeting e.g. "The My Company Raceday"
  • Your Raceday meeting advertised in all promotional literature and media coverage e.g. corporate brochure, web site, direct mail & email campaigns, radio and press advertising
  • Advance publicity on the sponsorship in press and radio carried out by racecourse PR Consultant
  • Naming rights for all of the day's races
  • Full page adverts for each race sponsored in the day's racecard
  • Front page branding of the day's racecard
  • Branding on race day tickets
  • Complete on-course branding opportunities including winning post, homestraight, winners enclosure and spectator areas
  • Branding on big screen and on-course televisions
  • Product placement opportunities
  • Presentation for the best turned out horse for each race
  • Presentation to the winning owners for each race
  • Complimentary drinks with the winning owners of each race in our Champagne Bar
  • Live TV coverage of all races on Racing UK
  • Opportunities for sponsor interviews on Racing UK
  • TV coverage on Turf TV shown in over 9000 bookmaker shops throughout the country with an audience in excess of 1.2 million
  • PA Announcements before and after each race
  • On the day press coverage 
  • 350 complimentary Club badges for issue to key clients/suppliers/colleagues etc to be redeemed at a variety of racemeetings of your choice (excluding feature racedays). These cannot be used in conjunction with hospitality
  • The display of one 32' x 4' on-course advertising board for a duration of 12 months situated in the middle of the course

For further details of our sponsorship opportunities call 01292 264179 or get in touch

THE BENEFITS OF ADVERTISING AT AYR RACECOURSE

We offer a host of advertising opportunities, both on and off the course.

On-course

Advertising Boards potentially visible to all terrestrial and satellite tv throughout the year.

32ft x 4ft board starts from £1500 per annum.

Under Fence Boards from £1000 per annum.

Starting Stalls from £500 per meeting.

Racecards Full page - from £100 per meeting. Half page - from £60 per meeting.

 

Off-course

Advertising Boards situated right in the centre of Ayr and on the main arterial route, external perimeter advertising hoardings are available from £750 for 3 months.

Please note: All above prices do not include VAT.

For further details of our advertising opportunities call 01292 264179 or get in touch

Working with a great mix of sporting partners, I can say with absolute certainty that the team at Ayr Racecourse have a tremendous work ethic and they jointly work hard to activate and fulfil any sponsorship activity. Our partnership with Ayr Racecourse has grown from strength to strength again this year and we really look forward to seeing both brands continue to develop together in 2016. We have big plans for The QTS Hurdle Race and QTS Ladies Night. Most importantly, we are looking forward to another year of breaking the mould with the Ayr Racecourse team.”
Gregg McEwan, Brand Marketing Manager, QTS Group